Paramount Studios were operating in Sydney and at several regional towns, "and now West Maitland" announced in May 1938.
The Maitland Mercury declares ‘Artistry in portraiture’:
portraits by Paramount will be found to surpass, not only in value, but in personal satisfaction. Portraits to meet the demands of men and women who discriminate in the matter of quality and are critical in the consideration of price. Paramount's staff of artist photographers, retouchers, printers and colour artists, aims to produce work of outstanding quality, which is altogether new and more distinctive type portraiture, and yet inexpensive. [1]
Paramount described itself as 'the Empire's largest studio, is producing 200,000 high quality portraits annually.’
One of Paramount’s managerial staff in Maitland was Mrs. Enid Lubimoff, ‘who for a considerable period has been in charge of the Paramount Studio at West Maitland, has relinquished her position. She leaves for Adelaide on Saturday next by the Duntroon.’ [3]
Enid then practiced in South Australia, Queensland, North Sydney and Narrabeen and worked until 1954. [4]
No advertising has been located in the Maitland Mercury from 1940 onwards making it unclear how long Paramount had a presence in Maitland.
